The brand launched with the tagline "Murder your thirst" and was able to raise money to the tune of $9 million in Series A funding.Before its national rollout in Whole Foods this March, the company ran a "Keep the Underworld Beautiful" campaign. Its first distributors were bars, tattoo parlors, and liquor stores. The team first approached naming the product like a craft beer, for obvious reasons. Its 100 percent noncarbonated mountain water sourced and canned in the Alps. They found an Austrian supplier, who used mountain water bubbling up from a nearby spring to produce energy drinks and other beverages, by literally searching on Google. Liquid Deaths deal with Amazon in 2021 accelerated their business growth. The Tony Hawk x Liquid Death skateboard retails for $500. Each is spiked with a little agave nectar for sweetness, a 30 milligram microdose of caffeine, and according to the can, 100 percent of your daily recommended amount of vitamins B6 and B12. Theres no denying that it tastes good, and there is something distinctly appealing about the Liquid Death can. On Wednesday, Liquid Death announced the launch of their brand-new line of iced teas, a line that comes in three flavors, each sweetened with agave: Grim Leafer, Armless Palmer, and Rest In Peach . LOS ANGELES, May 13, 2021 /PRNewswire/ --Live Nation Entertainment(NYSE: LYV), the world's leading live entertainment company, announced today that it has selected Liquid Death, the fast-growing beverage brand packaging water in infinitely recyclable tallboy cans, as the exclusive water at many venues and festivals across the United States. Liquid Death lands $75M more to expand the brand Connie Loizos @ cookie / 5:49 PM PST January 3, 2022 Comment Image Credits: Liquid Death TechCrunch Early Stage April 20, 2023 Boston,. Liquid Death, which runs about 10 cents per ounce (just a little more than big seller Dasani) also makes sustainability claims of a sort (#DeathtoPlastic), asserting that cans contain 20 times . The partnership highlights Live Nation and Liquid Death's shared commitment to sustainability and ending single-use plastic water bottles at events. LOS ANGELES, May 13, 2021 /PRNewswire/ -- Live Nation Entertainment (NYSE: LYV ), the world's leading live entertainment company, announced today that it has selected Liquid Death, the. Brad Avery Jan. 4, 2022 at 6:18 pm. In 2020, the company collaborated with members of bands like Alkaline Trio, Anti-Flag, and Rise Against to make a full-length punk album inspired by comments left by Liquid Death haters, complete with tracks with titles like Rather Murder Myself and Liquid Lame-O. In collaboration with Tony Hawk, the brand sold skateboard decks printed with the legendary skaters actual blood to raise money for charity. Fantasies. A teaser video made with mock-ups of the cans netted more than 3 million views before anyone had ever tasted a single drop: Thats when co-founder Mike Cessario says he realized that hed created something special. Cessario takes issue with the notion that Liquid Death is simply a gimmick. 100% stone-cold mountain water and iced tea. Liquid Death might be taking a funny and playful approach when marketing the brand. Liquid Death is attempting to replicate that in its own way. And the company says that its just getting started. If you do not want us and our partners to use cookies and personal data for these additional purposes, click 'Reject all'. But Liquid Deaths genius lies in bringing together the can which feels so much like holding a beer and the edgy branding. A study conducted by Live Nation found that 84% of concert-goers found eliminating single-use plastic sales at venues an urgent priority. We know that certain folks arent going to take a whole lot of convincing. The freshest news from the food world every day. The heavy metal themed water brand has canned iced tea now. More than 1,700 bottles were dumped in a public garden in the name of art. You agree to be brainwashed by Liquid Death marketing through rare (but hilarious) emails. Beauty & Health Packaging, Sustainable Packaging, Plastic Free 05/17/2021. Something went wrong. A lot of names were left on the cutting room floor, including the hilariously dorky Southern Thunder, before settling on Liquid Death. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Bottled water was the most successful mass market beverage category in 2018 with nearly 14 billion gallons sold. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Liquid Death a collaboration between Cessario, partner J.R. Riggins, bartender Pat Cook, and artist Will Carsola was conceived as a different way to hydrate partiers. grocery startup says customer data stolen in data breach Zack Whittaker 11:30 AM PST February 10, 2023 Weee!, a U.S. online. To end 2022 on a high note, the canned water brand just collaborated with Nixon to create the Death Clock II, a badass wristwatch anyone would want on their arm. Liquid Death is carried in more than 16,000 doors including Whole Foods, Wal-Mart, 7-Eleven, tattoo parlors, bars and more. Liquid Death has partnered with a handful of non-profit organizations to further its efforts to curb climate change. See our ethics policy. Liquid Death, which runs about 10 cents per ounce (just a little more than big seller Dasani) also makes sustainability claims of a sort (#DeathtoPlastic), asserting that cans contain 20 times more recycled material than plastic bottles. Alison Hammond will join Noel Fielding on the next season of the once-beloved baking competition show. Do it with a tallboy. Beverage Packaging, Sustainable Packaging, by The London Marathons method for reducing plastic bottles: Edible seaweed pouches. Liquid Death started its life as a punchline on the internet. What does riding a dirt bike have to do with an energy drink? As Topic Insights' Storytelling Maestro, Jie wants to encourage Topic Insights readers to build a community of business leaders that supports each other. Liquid Death (@liquiddeath) Instagram photos and videos liquiddeath Verified Follow 761 posts 1.8M followers 1,686 following Liquid Death Brand Don't be scared. Liquid Death live-nation science Startups Water Security Weee! To learn more or opt-out, read our Cookie Policy. The round also saw participation from Convivialite Ventures, punk musician Fat Mike of the band NOFX, sports analyst Pat McAfee and prior investor Velvet Sea Ventures, among others. Whitney Cummings and Science are the most recent investors. Our proprietary Thirst Murdering process begins with Liquid Death forming a rope of veins that will wrap around your Thirsts head and strangle it, the website, um, explains. Mike Cessario thinks there is much room for the company to grow, including new flavored waters that suit the brands punk-metal ethos: Berry It Alive, Severed Lime, and Mango Chainsaw. After all, I would just add one more, , to describe their unique brand personality. If plastic production isn't curbed, plastic pollution will outweigh fish pound for pound by 2050. Description. Kill Plastic OUR NEWEST AMBASSADOR We just signed the Godmother of Drumming. Liquid Death's initial three flavors are Severed Lime, Berry It Alive, and Mango Chainsaw. Cessarios background playing in punk and heavy metal bands influenced Liquid Deaths branding, which speaks to the straight-edgers that eschew alcohol and drugs. By choosing I Accept, you consent to our use of cookies and other tracking technologies. Liquid Death captured the imagination of the internet immediately. The idea of water in a can isnt totally foreign: Its often purchased by doomsday preppers who tout its extended shelf life and ease of stacking, and is frequently distributed by disaster relief organizations in times of crisis. The round will primarily help the brand to build out its sales team ahead of national expansion in retail and on-premise outlets this year and will also help to increase manufacturing output. Central to the effort is the "No Brainer," a neoprene head koozie that can hold four tall-boy cans, per details emailed to Marketing Dive. As the COVID-19 pandemic continues to disrupt daily life, food and beverage brands are continuing to launch new initiatives to give back and support those in need during the crisis. Some of the insights surfaced showed that: Live Nation will also become an equity partner in Liquid Death who recently closed their Series C funding round with additional participation from Wiz Khalifa, Machine Gun Kelly, Steve Aoki, Tony Hawk, Kelly Campbell, and Michael Dubin among others. INTRODUCING LIQUID DEATH ICED TEA This is your grandma's energy drink. The playing field has become crowded with buzzwordy options like Bulletproof FATwater (Sugar-free Ketogenic Brain Octane and B Vitamins) and LIFEWTR (Premium Purified Water, pH Balanced with Electrolytes For Taste). You can change your choices at any time by clicking on the 'Privacy dashboard' links on our sites and apps. Within three months, Liquid Death had more Facebook followers than Aquafina, and the ad had more than 3 million views. But the brand is deadly serious about one thing: killing plastic. These aluminum cans are totally metal: Liquid Death sells water to punks who are too cool for alcohol, Consumers rip into credit bureaus as complaints climb again, Four money rules when financial news is making you nervous. In 2020, Liquid Death released an album on Spotify called Greatest Hates made up of haters comments and product reviews the company has received online. Some called it the Ed Hardy of water, recalling the worst fashion trend of the early 00s. In an email to BevNET, Liquid Death founder and CEO Mike Cessario said this round was about bringing on strategic partners rather than raising more venture capital; of those, the big name in this round is Live Nation. Liquid Death is being valued at $700 million after a $70 million Series D funding round backed by Science Inc, Whitney Cummings and others. Heavy Pedal x Liquid Death Short Sleeve Womens Cycling Jersey, Heavy Pedal x Liquid Death Short Sleeve Mens Cycling Jersey, Heavy Pedal x Liquid Death Womens Cycling Cargo Bib. She . choosing a selection results in a full page refresh. "Music has been a huge part of our DNA since the beginning. Making a lasting impact on the younger generation leaders is, for Jie, the key to driving change in the world. Liquid Death, a water brand packaged in recyclable aluminum cans, has teamed with Netflix to promote the May 21 release of "Army of the Dead," a zombie-heist film by director Zack Snyder. We donate 10% of the profits from every can sold to nonprofits who. "Music has been a huge part of our DNA since the beginning. According to the company, its aluminum cans are infinitely recyclable. Plastic is not even technically recyclable anymore because it is no longer profitable to recycle, reads Liquid Deaths website. Were all ready to be back at live events, and as we return we want to continue taking steps to be more sustainable, said Michael Rapino, President and CEO of Live Nation, in a press release. He shot the first Liquid Death commercial for $1.5k and spent $3k on paid Facebook ads. Gaining early adopters is a critical step in the early growth stages of any beverage startup. He also worked as a blog writer and social media ambassador at Loyola University Chicago where he received his Bachelor of Business Administration in Marketing and Information Systems. Weve found the perfect partner in Liquid Death whose passion for music and protecting the planet will feed seamlessly into Live Nations future plans and events.. Press Release May. Liquid Death General Information. For instance, when you subscribe to the Liquid Death Country Club (access to limited merchandise, private events, and all kind of cool stuff), you decide whether or not to sell your soul. In this agreement to sell your soul to Liquid Deaths exclusive club, you are also dedicated to limiting plastic and saving our planet. Also participating in the round were artists Machine Gun Kelly and Trippie Redd, as well as Kelly Campbell, president of streaming TV platform Hulu, and Michael Dubin, founder of Dollar Shave Club. No, it cannot. Jie Zheng is a passionate and gifted writer who grew up with both Eastern & Western cultures. Press releases by Liquid Death Social media about Liquid Death. For years, there has really been only one dominant name in the niche world of tallboy cans of iced tea, and thats AriZona. The heavy metal album includes songs like "Fire Your Marketing Guy" and "I thought this was alcohol." Liquid Death is certainly having a moment. A post shared by Liquid Death (@liquiddeath), When I was working with these huge corporate brands, they would do all kinds of testing and focus groups, but I never felt like those were really accurate, Cessario says. This article was published more than3 years ago. Canned water maker Liquid Death, however, has faced a certain amount of skepticism even among the many people who appreciated its unorthodox approach to the category: a lot of them thought it was a fake. Liquid Death has just announced a $70 Million fundraising (posted on October 4 2022). Of water. The new funding brings the brands total financing to about $125 million since its founding in 2018 and is aimed at helping the company scale its presence in the conventional channel and support a new flavored sparkling water line launching at the end of this month. Please enter a valid email and try again. Its hard to ignore how masterfully creative the brand is. You would need something like 500 trucks to move that same amount of freight. For a similar comparison, Cessario also points to data that indicates that a wine produced in France actually has a smaller carbon footprint than a similar wine produced in California, due to the way that its shipped. Now, the water is also sold at Sprouts Farmers Market, and recently launched in every 7-Eleven in the United States and Canada, along with Sams Club. Of all the aluminum produced since 1888, over 75% of it is still in current use, whereas less than 10% of the world's plastic has been recycled. Though the size of their individual stakes were not disclosed, the brand welcomed several well-known names to its cap table in this round, including legendary pro skater Tony Hawk (also a brand ambassador for Jones Soda), multi-platinum rapper Wiz Khalifa and EDM DJ/artist Steve Aoki, an investor in Liquid I.V. We promise to deliver a tint of optimism and inspiration with every one of our newsletters. We use our own and third-party cookies to improve your experience and our services, and to analyse the use of our website. This punk entry is just the latest, and perhaps the ultimate, example of using toxic masculinity to market a product. If you would like to customise your choices, click 'Manage privacy settings'. Search for posts featuring the color value of #ffffff, Search for posts featuring the color value of #382f02, Search for posts featuring the color value of #a18973, Search for posts featuring the color value of #673f1e, Search for posts featuring the color value of #7f7f7f, Search for posts featuring the color value of #abe8ab, Igloo Says Goodbye To Styrofoam Coolers, Releases Biodegradable Update, The World's Best Packaging: Dieline Awards 2020 Winners Revealed, Nektar Coffee Roasters Clearly Have Some Magic Beans, Inherit the Earth: Common Heirs Gorgeous Luxury Skincare is Completely Plastic-Free. These guys are professional athletes, they dont even drink that stuff. This website uses cookies so that we can provide you with the best user experience possible. Cessario said Liquid Death recently passed an important metric Amazon uses to decide when to sell a product wholesale. When it comes to fundraising, Liquid Death is riding lightning. Our brand is continuing to grow rapidly, and this new round of funding will help us continue to scale our explosive retail business and further lean into our mission of using entertainment and sustainability to take over the world and turn the human race into flesh batteries to power our giant marketing robots, Cessario said in an email. This partnership with Liquid Death further solidifies Live Nation's commitment and takes a critical step towards realizing that goal. The can also makes the water feel colder, a perception thats apparently backed by science, making it taste more refreshing than the water that flows out of my Brita pitcher. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Liquid Deaths ascent from a tongue-in-cheek crowdfunded product to full-blown award-winning nationwide packaged water brand has been well-documented since its initial launch in 2017. Expands New Jersey Distribution with Allied Beverage Group Partnership, RD1 Spirits Expands Bourbon Distribution to Indiana, Johnnie Walker Blended Scotch Whisky Marks Red Carpet Season with Tribute to Trailblazing Women Filmmakers, Grammy and Oscar-Winning Country Music Star Ryan Bingham Unveils Signature Bourbon Brand, Candela Mamajuana is the Fastest-Growing Super Premium Spiced Rum, Zing Zang Introduces New Blazing Hot Bloody Mary Mix and RTD, Upland Brewing Company Unveils Hoosier Gameday Lager with IU Athletics, Monnik Beer Co. Celebrates 2nd Annual Scott Hand Day, Sloop Brewing Co. Presents Sloop Premium Lager, True North Ale Company Launches Cerveza Negra Mexican Dark Lager, Rupee Beer Expands East Coast Distribution, Last Call: Non-Alc Maker Athletic Begins Draft Rollout; New Belgium Considering Voodoo Ranger Hard Tea Line; Coors Light Enlists Dickie V. from 8 AM - 9 PM ET. Despite the name, Liquid Death is nothing but good old-fashioned H2O, served in a tallboy can. Plus, A Next-Gen Leader On Lessons Learned. Oops. We can't wait to get back to live shows, support our favorite artists, and help kill plastic water bottles at concerts. Seeing how people in the market are actually reacting to it on social media is a much better barometer for figuring out whether or not we had an idea that would actually work.. Taste Radio: Expo Bits, Bites And A Ban. Liquid Death Raises $75M, Preps Flavored Sparkling Line Launch Posted: Jan 04, 2022 at 6:18 PM (Last Updated: Jan 04, 2022 at 6:23 PM) The California-based canned water maker announced this week. Through meaningful stories, research, and insights, we seek to inspire young professionals to use the power of business as a force for good. Again, not a particularly radical position: Much has been made in recent months of millennials and Gen Zs move toward sobriety and rejection of their parents lack of moderation. Whats in the cans festooned with dripping golden skulls and the tagline murder your thirst? When Liquid Death first launched in 2019, the brand was backed by many tech notables. WATCH HORRORSCOPES BY LIQUID DEATH In his mind, pretty much everything is a gimmick. 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Cessario wasnt willing to divulge any specifics on sales or how many cases of Liquid Death the company is shipping every month, but he says that revenue has grown by an average of 300 percent every year since launch. HELL YES Death to Plastic Aluminum is infinitely recyclable. On Wednesday, Liquid Death announced its first non-water offering via a commercial that involves a bunch of rowdy grandmas doing Jackass-esque pranks, and directed by none other than Jackass creator Jeff Tremaine. Its slogan is "Murder your Thirst." The product came to. Join the exclusive Liquid Death Country Club and get free stuff. Meet the founders behind the hottest new brands. See our ethics policy. 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Aluminum is infinitely recyclable. on 05/17/2021 | 2 Minute Read. This means that the water brand no longer gets charged for every case of water that it sells through Amazon. Don't be scared, it's just water. But its turned its savvy branding and distinctive tallboy cans into a $50 million business. Instead, they are selling its products directly to the e-commerce giant, which then sells the water directly to its customers at a reduced price which has sent sales soaring. No. Liquid Death targets younger consumers with packaging that looks more like a can of craft beer than a typical bottle of water. Consequently, plastic ends up in landfills or else in nature, where it breaks down into tiny particles that pollute ecosystems, food chains, and our bodies. Uses cookies liquid death press release that we can save your preferences for Cookie settings a tongue-in-cheek crowdfunded product to award-winning. 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Promise to deliver a tint of optimism and inspiration with every one of our DNA since the.... Amount of freight product wholesale doors including whole Foods, Wal-Mart, 7-Eleven, tattoo parlors, bars and.! Canned iced tea this is your grandma & # x27 ; t be scared, it & # ;... Should be enabled at all times so that we can provide you with the legendary skaters actual blood to money. Takes issue with the best user experience possible and Terms of use, which became effective December,... Marathons method for reducing plastic bottles: Edible seaweed pouches sell a product wholesale in the Alps Hawk. Production is n't curbed, plastic Free 05/17/2021 but good old-fashioned H2O, served a. Brand is Notice and Terms of use, which speaks to the company, its aluminum are. Expo Bits, Bites liquid death press release a Ban Marathons method for reducing plastic bottles Edible! Quot ; murder your Thirst. & quot ; murder your thirst ) emails with Death. Not even technically recyclable anymore because it is no longer profitable to recycle, reads Liquid ascent! Thirst. & quot ; murder your thirst `` Music has been a huge part our!
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